Curious
The antidote to doomscrolling.
Curious is our substack exploring ideas, insights, and prompts across culture, creativity, and change. Each piece is written to help brand leaders cut through the noise, think long-term, and move from reacting to shaping.
Modern Problems Require Ancient Solutions
Both the fashion industry's current challenges and our brainrot epidemic stem largely from disconnection and a failure of imagination—from nature, from communities, and from future generations.
The Seven Generation principle offers a path to reconnection.
It’s Cheaper to Save the Planet than to Destroy It
Last week I attended Lisbon’s Web Summit and the message was clear: the era of "move fast and break things" is finally over. Thank god (or thank crowdstrike’s outage earlier this year.) As we bob and weave our way through an ever-crowded and complex existence, businesses must move with purpose, build with intention, and create lasting value. It’s cheaper to save the planet than to destroy it.
Let’s dive in to what caught my attention…
The Best Stories Outlast Algorithms
"We had been so focused on gaming the system that we'd forgotten who we were really trying to reach"
What do you offer that isn’t just ‘More?’
In the context of changing regulation and depletion of natural resources, it is fair to say volume sales become threatened and the social and environmental dimensions of sustainability increasingly converge with the economic one.
What Do We Want?
I don’t see the intent to action gap as a challenge, but an opportunity: because brands that successfully bridge this divide will not only capture market share but also foster long-term customer loyalty in an increasingly sustainability-focused market.
What’s Good? Shopping in the Age of Enshittification
There’s a bright side: if everyone is threatened by enshittification, then everyone has a stake in disenshittification…the potential anti-enshittification coalition is massive. It’s unstoppable.
Case in Point
Real-world examples of how we apply our curiosity, futures thinking and solution-design to ambitious leaders and overwhelmed teams.
Get in Touch
Better futures begin with a conversation. Let’s discuss what’s next for you.